Why should an architect use social media?
Most architecture firms have a website but not as many communicate on social media. This being said, it’s becoming increasingly important to invest in digital communication on social media platforms.
Having a social media presence is essential to expanding your reach to potential clients. Here are 6 good reasons for an architect to use social media.
- Transform your public image and stand out from the competition
- Display your professional portfolio
- Highlight your expertise
- Develop meaningful interactions with your clients
- Create a network of professionals
- Boost your online visibility
1. Transform your public image and stand out from the competition
Architecture is becoming more and more competitive. It is more necessary than ever to know how to effectively communicate to find new clients.
Social media is based on visuals, but these platforms also allow you to communicate your vision, talk about your profession, introduce your team, and share the values of your agency.
Thanks to personalised and transparent communication, you can work on your brand image and position yourself to stand out from the competition.
2. Display your professional portfolio
Architects distinguish themselves by their style, inspirations, and achievements. Social media allows you to showcase your creativity to your future clients. You can share photos, but also sketches, models, mood boards, etc.
Facebook and Instagram are ideal social media platforms for this type of publication; they allow you to mix content and visuals.
3. Highlight your expertise
By posting about your daily life and the behind-the-scenes of your profession, by writing about current events and trends in architecture, and by presenting your own vision and insight, you will develop your reputation and prove your expertise to your clients.
Facebook and LinkedIn are two platforms on which you can promote your skills and knowledge.
4. Develop meaningful interactions with your clients
Social media allows you to create a space for communication with your clients. By dialoguing and answering their questions and comments, you will develop a special and personalised relationship with your clients and future clients. This is the type of relationship that consumers expect today. You will also be able to contact prospects who react to your posts. You will discover a targeted and effective communication channel that you can use to intelligently grow your client portfolio.
5. Create a network of professionals
Social media platforms, particularly LinkedIn, allow you to interact with other professionals. LinkedIn, Pinterest and Instagram are all good monitoring tools that allow you to follow the latest news and trends in construction, interior design, renovation, and remodeling.
Networking on a professional development tool like LinkedIn can lead to great partnerships with people and companies in your industry.
6. Boost your online visibility
Social media is an important source of traffic for your website. Social media platforms allow you to share blog articles, post pictures, share videos, and all of these elements can connect to your website. Lots of links directing users to your website is a very good thing! This will increase your website traffic and improve the positioning of your website in the Search Engine Results Page (SERP).
Social media platforms will bring you great visibility the more you use them. Work out your communication strategy and start posting!
Your customers and prospects expect to find you on social media. Before contacting you, your prospects will research you, your accomplishments, and your reputation. Giving them access to this information in a transparent way will do your business a favour.
If you’d like more info on boosting your online visibility, contact Welink Architects.