What is SEO and why is it useful?
SEO stands for Search Engine Optimisation and it’s basically how Google and other search engines find your website on the internet. SEO is the process of optimising the content of a website to increase its likelihood of appearing in the top search results.
SEO is useful because it draws more users to your website! Developing your SEO will increase your chances of being seen on the internet.
SEO = more traffic = more engaged users = more clients for you!
After improving your website's SEO, you'll feel like this!
- Step 1: Build an SEO Strategy
- Step 2: Use SEO Reporting
- Step 3: Join an SEO Platform
Step 1: Build an SEO Strategy
First of all, what is an SEO strategy?
It’s a comprehensive plan to improve the search engine rankings for your website.
How can I build an SEO strategy?
In order to build an SEO strategy, you need to understand SEO and create a plan by focusing on these aspects:
On-page SEO is the process of optimising elements on the website itself. It consists of the content that is on your website and within your website.
Examples of on-page SEO include:
- Title tags
- Header tags
- Meta descriptions
- Keyword usage
- Internal links
On-page SEO helps search engines understand the content on your site. Search engines are encouraged to improve the position of your website on their rankings through on-page SEO.
On-page SEO is the content on your site, but it’s also the design, structure, and user experience of your site as well. The primary purpose of on-page SEO is to provide a great user experience with accessible and easy-to-read content.
On the other hand, off-page SEO is everything that is NOT directly on your website that is contributing to Search Engine Optimisation.
Examples of off-page SEO include:
- Link building (external links)
- Social media
- Content marketing
- Brand building
Off-page SEO is the process of linking and promoting your website outside of the content on your actual website. The more your site is linked to other websites, the better.
The benefits of off-page SEO include:
- Increase in traffic of your website
- High domain authority
- Better credibility
- Increase in page rank
- Increase in brand awareness
Content, content, content! People will always look for the most relevant and up-to-date content, so your website should have it! High-quality content creation is key to increasing organic traffic to your website.
The structure and flow of your content are also important. Your content should be clear and easy-to-read; it’s good to use headings, subheadings and bullet points. This kind of structure guides readers through your content and creates a good user experience.
Local SEO refers to SEO that is specific to your location - your area, region, city, etc. Localising your SEO is useful if you own a business because it will help direct relevant traffic (local users) to your website. With local SEO, you’re informing search engines that you want to prioritise traffic from a specific location. Local SEO will direct people who are near you to find you online.
Technical SEO is the process of improving the technical structure of your website. This means improving your website’s…
- Crawlability (how easy it is for bots to scan your site without running into broken links or dead ends)
Step 2: Use SEO Reporting
You may be asking yourself, what exactly is SEO reporting and how do I use it?
SEO reporting is a way of tracking the SEO performance of your website. It can be a summary of the overall SEO performance of your website, or SEO reporting can be used to focus on an observable result. For example, how many clicks a video you posted on the home page of your website received or how many users were directed to your site organically through a keyword search.
What should SEO reporting include?
The purpose of SEO reporting is to see which marketing strategies are successful and which ones need improvement. You want to know what’s working and what isn’t!
SEO reports analyse these aspects and more:
- Behaviours - This includes how much time users spend on your website and their depth of browsing. Did a user visit your home page, spend two minutes there, then just leave the site? Knowing these types of behaviours allows you to tweak your website, making it more interesting, relevant or user friendly.
- Website traffic - Are you receiving most of your visitors from Google searches, social media, or links from other websites? It’s good to know where your visitors are coming from. If people are often directed to your website from Facebook for example, but not as much from a Google search, you have the opportunity to improve your keywords on Google.
- Backlinks - These will increase traffic to your website. It’s important to track which backlinks users are finding and clicking on the most. Backlink health plays a role in your SEO performance. You want to make sure that websites containing a link to your site are trustworthy and secure.
What are the most useful SEO reporting tools?
A plethora of SEO reporting tools are available, so you’ll want to do some research to discover the ones that best suit your needs and your budget. We recommend two of the classics: Google Analytics and SEMrush.
Google Analytics is great for people who are just starting out on their SEO journey. Many reporting features of Google Analytics are free, such as real-time activity monitoring, behaviour capturing, audience reporting, and marketing campaign tracking. Also available online to anyone is a free and helpful video course on how to use Google Analytics.
SEMrush is a powerful SEO reporting tool that covers everything from keyword research to campaign management. SEMrush offers a few SEO packages at different price points. You’ll receive a full SEO report in minutes with SEMrush and reporting can include content marketing metrics, advertising campaign results, social media effectiveness, keyword analytics, and more.
Step 3: Join an SEO Platform
If you want to increase your SEO, but still aren’t sure how to go about it, or if you don’t have the time or desire to invest in your SEO, you can join an SEO platform.
How can I increase my company's online visibility even more?
Correctly and successfully implementing SEO is hard work. All the research, time and reporting that go into it may require the services of experts in the field. If you want more online visibility than you currently have or if you want to give your business a boost, joining an SEO platform can help you achieve these goals.
What is the purpose of a matchmaking platform?
A matchmaking platform matches professionals to their targeted clients. For example, if you’re a tradesman in Manchester who specialises as an electrician and you join a matchmaking platform, people in Manchester who are looking for an electrician will find you!
A matchmaking platform excels in SEO and its main focus is to improve the search engine rankings for professionals who use the platform. Matchmaking SEO platforms implement digital marketing and content creation strategies which also help professionals receive better online visibility and gain more clients.
How to choose the right platform for my small business?
Now that you know about the services of SEO platforms, you need to know how to choose one!
Take into account customer reviews of the platform. Have other professionals benefited from it? Are they happy with the services? Have they received more clients from being on the platform?
Also, research the price. SEO platforms with many years of experience may be expensive, but their services might be outstanding. New startup platforms might lack experience, but they may make up for it with excitement, creativity and innovative ideas. Startups will probably offer competitive prices as well.
If you’re an architect looking for an SEO boost, you can check out our matchmaking platform Welink Builders. The ultimate goal of Welink is to help small business owners acquire more clients. If you’re wanting to expand your online visibility and receive more clients, now is the time. Happy SEO strategising!